Web Site Promotion and Statistical Reporting
Promoting a web site can be a very complex project depending on what you want
or need to accomplish. Large ecommerce web sites require large budgets to keep
their sites ranking high in the search engines. Small web sites usually
don't have the budget to compete on a national level but often compete in a
regional market or a very specialized niche.
Whether you have a large or small budget, there are some steps that every web
site owner should take to improve their search engine rankings. Northstar
Solutions can help you promote your web site with the following services:
Optimizing the Site
The first step in web promotion is preparing the site for the search engines.
This is called "optimizing" the site. This is done by adding "meta tags"
to the code as well as strategically creating a "theme" for your site via
keyword phrases. This helps the search engines to identify what your site
is about so that it may be properly indexed in their database and so people can
find your site based on your keywords.
Submission to Search Engines
The next step is to submit your site to the search engines so they will add
you to their database of information. This step is becoming more and more
difficult since there are millions of web sites that need to be ranked by the
search engines. After submitting your site it may take anywhere from one
to three months before you actually see results. Another option is to pay for
express inclusion and/or purchase sponsor ads.
Web Site Statistic Tracking and Reporting
Another aspect of web promotion is using your web site statistics to
determine the number of visitors to your site, how people use your site, how
they find it, which pages they look at, which are the most popular pages, etc.
By examining your site statistics, you can refine your site to better fit the
needs of your visitors, enhance your most popular pages and refine your search
words.
Once you start promoting your site you should track your stats monthly to see
results. Since your site will slowly be picked up by more and more search
engines, you should see a slow but steady increase as long as you continue to
promote your site.
Link Exchange
Another factor in how high your web site ranks in the search engines is by
the number of sites that link to your site. Therefore it's important that
you ask other web sites to link to you. For example if you belong to a
professional organization that provides member links, it's important that you
ask them to add a link to your site. I can help you identify potential
links so that you may contact these organizations. Sometimes, it will be
appropriate for you to request a "link exchange" - they link to you and you link
to them - this helps both sites achieve better rankings.
Email Marketing Campaigns
Email marketing is a powerful tool for driving traffic to your web site. We
can help you to develop an effective email marketing program using a variety of
third-party tools for maintaining your contact database and generating colorful,
graphic-rich email messages. We can even help you to track the results of your
email marketing campaign to see how many of your contacts not only read you
message, but then clicked-through to your web site.
